Supermarket Bread vs Artisan Bread - Who Wins?

Image of major branded bread products in supermarket shelves

When you pick up a loaf of bread from the supermarket, you might not think twice about what's inside it. However, a closer look at the ingredients list reveals a long array of preservatives, emulsifiers, and added sugars.

These additives are used to extend shelf life, enhance flavour, and improve texture, but they often come with health implications.

In contrast, the bakeries we work with at Butter & Crust use simple, pure ingredients to create wholesome bread. If you're looking for a healthier alternative, consider using our baked goods delivery service at Butter & Crust.

The Hidden Ingredients in Supermarket Bread

Preservatives

Supermarket bread is designed to last longer on the shelves, thanks to a variety of preservatives. These chemicals prevent mould and bacterial growth but can have adverse health effects.
  • Calcium Propionate (E282): This preservative inhibits mould growth but has been linked to migraines and potential negative impacts on the gut microbiome.
  • Potassium Sorbate (E202): Used to inhibit mould and yeast growth, potassium sorbate can cause skin, eye, and respiratory irritation in sensitive individuals.
  • Sulphur Dioxide (E220): Often used in dried fruits and wines, sulphur dioxide can cause respiratory problems and allergic reactions, especially in asthmatics.

Emulsifiers and Dough Conditioners

To achieve the soft texture and uniformity that consumers expect, supermarket bread often contains emulsifiers and dough conditioners.
  • Carboxymethyl Cellulose (CMC): This emulsifier adds volume and improves texture but has been shown to negatively impact the gut microbiome and increase digestive discomfort.
  • Azodicarbonamide: A dough conditioner banned in the EU due to its links to respiratory issues and cancer, yet still used in some regions.
  • Diacetyl Tartaric Acid Esters of Mono- and Diglycerides (DATEM): This emulsifier strengthens dough and improves texture, but is another unnecessary additive.

Added Sugars

Sugars are often added to supermarket bread to enhance flavour and improve browning during baking. However, these sugars can contribute to various health issues.
  • High Fructose Corn Syrup: A cheap and highly sweet additive linked to obesity and insulin resistance.
  • Sucrose: Regular table sugar is added to improve flavour and texture, contributing to excessive sugar intake.

Other Additives

Supermarket bread can also contain various other additives to improve its appearance and shelf life.
  • Ascorbic Acid (Vitamin C): Used as a dough improver, ascorbic acid helps strengthen the dough and improve its rise. While generally safe, it is often synthetically produced.
  • Enzymes: Added to improve dough handling and extend shelf life, these are not harmful but are unnecessary in traditional bread making.

The Simplicity of Artisan Bread

In stark contrast, artisan bread from bakeries like Butter & Crust is made with just a few simple ingredients: flour, water, salt, and yeast. This simplicity not only results in a more natural product but also offers several health benefits.
  • No Preservatives: Our bread is free from artificial preservatives, meaning it may not last as long as supermarket bread but is much healthier and free from potentially harmful chemicals.
  • No Added Sugars: We do not add any sugars to our bread, making it a better option for those looking to reduce their sugar intake.
  • Natural Fermentation: Our bread is made using traditional fermentation methods, which can improve the bread's nutritional profile and make it easier to digest. The lactic acid bacteria produced during fermentation can also have beneficial effects on gut health.

Health Benefits of Artisan Bread

Choosing artisan bread over supermarket bread can offer several health benefits:
  • Lower Glycaemic Index: Artisan bread often has a lower glycaemic index, causing a slower, more gradual rise in blood sugar levels. This can be beneficial for those managing diabetes or looking to maintain stable energy levels.
  • Better Digestibility: The natural fermentation process used in making artisan bread can break down some of the gluten and other proteins, making the bread easier to digest for some individuals.
  • Higher Nutritional Value: Artisan bread is often made with whole grains, which retain more of their natural nutrients compared to the refined flours used in supermarket bread. Whole grains are a good source of fibre, vitamins, and minerals.

Conclusion

While supermarket bread may be convenient and long-lasting, it often contains a host of additives, preservatives, and sugars that can have negative health implications. In contrast, artisan bread from bakeries like Butter & Crust is made with simple, pure ingredients, offering a healthier and more natural alternative.

If you're looking to improve your diet and enjoy delicious, wholesome bread, consider using our baked goods delivery service at Butter & Crust.

By choosing artisan bread, you can enjoy the benefits of better nutrition, improved digestibility, and a more natural product.For more information on the additives commonly found in supermarket bread, you can visit Science Focus and Sourdough School.

By focusing on the simplicity and purity of ingredients used in artisan bread, we hope to encourage readers to make healthier choices and consider using our delivery service at Butter & Crust.


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