The Best Pastries in White City
There is a particular kind of West London morning that begins with warm bread, buttery pastry and the deliciously difficult question of what to take home. Around White City and its neighbouring streets, you can find everything from za’atar-topped manaeesh to Swedish cinnamon buns, Japanese milk bread and immaculate French-style viennoiserie. Whether you are planning a leisurely pastry crawl or looking for breakfast delivery London, these are the bakeries worth knowing.
The Best Bakeries Near White City
1. Zeit and Zaatar Shepherd’s Bush
Location: Shepherd’s Bush Market, London, W12 8PP
Rating: 4.6/5
Hours: Monday–Saturday, 8am–6pm; Sunday, 8am–5pm
For a pastry break with a little more spice and substance, head to Zeit and Zaatar. Its manaeesh flatbreads arrive hot from the oven, topped with fragrant za’atar, creamy akkawi cheese or the particularly memorable combination of sujuk and melted cheese. It is a distinctive slice of Levantine baking in Shepherd’s Bush, and the kind of place where breakfast can quite reasonably become lunch.
2. Happy Sky Bakery Shepherd’s Bush
Location: 95 Askew Road, Shepherd’s Bush, London, W12 9AH
Rating: 4.8/5
Hours: Friday–Sunday, 9am–3pm
Happy Sky has been making Japanese-inspired bakery goods since 2007, building a devoted following along the way. The Tokyo milk bread is a soft, pillowy staple, while matcha pistachio croissants, yuzu custard tarts, matcha mochi ribbons and chicken katsu sandos bring plenty of personality to the counter. It was named one of the UK’s top 49 bakeries by The Times in 2023, and its weekend-only opening makes an early visit especially sensible.
3. Layla Bakery
Location: 332 Portobello Road, Ladbroke Grove, London, W10 5PQ
Rating: 4.2/5
Hours: Monday–Saturday, 8am–4pm; Sunday, 8am–3pm
Layla is the sort of neighbourhood bakery that rewards repeat visits: its pastries, sandwiches and sweet treats change with the seasons, while ancient-grain sourdough remains a dependable reason to return. The approach is thoughtful, with careful sourcing, a focus on sustainability and an effort to keep food waste low. By evening, the bakery becomes a natural wine bar, giving the space a pleasing second act.
4. Crazy Baker
Location: 697A Harrow Road, Kensal Green, London, NW10 5NY
Rating: 4.5/5
Hours: Monday–Friday, 6am–2pm; Saturday, 7:30am–4:30pm
A long-standing Kensal Green favourite, Crazy Baker has been baking by hand since 2009. Its sourdough and country loaves are made with long fermentation, while the café-deli counter adds artisan rolls, pastries and a welcoming place to pause. There is also local delivery, making this a useful stop for both a proper loaf and an uncomplicated morning pastry.
5. Layla Notting Hill
Location: 212 Portobello Road, Notting Hill, London, W11 1LJ
Rating: 4.7/5
Hours: Daily, 8am–4pm
This Notting Hill branch takes an inventive, low-waste approach to pastry. Croissant dough finds a second life in sausage rolls with HG Walter pork, while wildfarmed flour appears in peanut chocolate cookies and seasonal combinations such as rhubarb and cardamom keep the display changing. Arrive early: the bakery’s own advice is sound, and the best pieces do not tend to linger.
6. Fabrique Notting Hill
Location: 212 Portobello Road, Notting Hill, London, W11 1LA
Rating: 4.6/5
Hours: Daily, 8am–6pm
Fabrique brings a focused Swedish baking tradition to Portobello Road. The cinnamon buns are the headline act: warmly spiced, beautifully coiled and repeatedly singled out among London’s best. Rye bread, brownies, fudge cookies and vegan chocolate slices complete a concise menu that knows exactly what it is doing.
7. KURO Bakery
Location: 95 Notting Hill Gate, Notting Hill, London, W11 3JZ
Rating: 4.8/5
Hours: Monday–Friday, 8am–4pm; Saturday–Sunday, 8am–5pm
KURO is for anyone who regards laminated pastry as a serious morning pursuit. Its almond croissant has earned plenty of critical admiration, but the signature Sākuro is the real draw: a flaky, sugar-dusted croissant roll filled with chocolate or vanilla cream. It is the sort of pastry that explains why people are happy to queue.
8. Libby’s
Location: 61a Ledbury Road, London, W11 2AA
Rating: 4.6/5
Hours: Daily, 8am–4pm
Libby’s makes the case that gluten-free pastry should never feel like a compromise. Everything is 100% gluten-free, from its croissants and cinnamon buns to sourdough loaves, seasonal pastries and celebration cakes. The bakery has won three Gold awards at the Free From Food Awards, making it a particularly welcome destination for anyone avoiding gluten without wishing to avoid joy.
What If Getting There Isn’t An Option?
Not every excellent breakfast needs a pilgrimage, particularly when the morning timetable involves school runs, emails and one mysteriously missing sock. The growing appeal of artisan breakfast delivery is simple: people want the quality of a neighbourhood bakery, but delivered to the kitchen table while everything is still fresh.
That demand is also changing how food reaches us. Sustainable food delivery London customers are increasingly drawn to bike delivery, recyclable packaging and businesses that bake to order rather than producing mountains of unsold stock. A bread subscription London service or pastry subscription UK option can turn a weekend treat into a dependable ritual, while a zero waste bakery London model makes that ritual feel a little more considered.
Butter & Crust: Bakery Quality At Home
For those mornings when White City feels just far enough away, Butter & Crust is a genuinely lovely alternative. It partners with some of London’s best local artisan producers, bringing together sourdough, pastries and breakfast goods for delivery by 9am every weekend.
The practical details are pleasingly thoughtful: deliveries travel by bicycle across inner London, packaging is recyclable, and everything is baked to order to avoid food waste. Subscriptions are flexible too, so you can pause, skip or cancel whenever life gets in the way. Coverage currently reaches most of London’s Zones 1–3 and is expanding, making it an appealing choice for bike delivery food London, weekend breakfast delivery London and properly good artisan sourdough London without leaving home.
In other words, keep the bakery crawl for the days when you fancy wandering. For the rest, a warm pastry arriving before 9am is a very persuasive sort of plan.
Sources
- Zeit and Zaatar Shepherd’s Bush — Shepherd’s Bush, W12 8PP | Facebook
- Happy Sky Bakery Shepherd’s Bush — Shepherd’s Bush, W12 9AH | happyskylondon.com
- Layla Bakery — Ladbroke Grove, W10 5PQ | laylabakery.com
- Crazy Baker — Kensal Green, NW10 5NY | crazybaker.co.uk
- Layla Notting Hill — Notting Hill, W11 1LJ | laylabakery.com
- Fabrique Notting Hill — Notting Hill, W11 1LA | fabrique.co.uk
- KURO Bakery — Notting Hill, W11 3JZ | kuro-london.com
- Libby’s — Notting Hill, W11 2AA | libbys.co
Editorial sources: The Times (2023); Butter & Crust; Time Out West London guides; London On The Inside; H&F Borough best bakeries 2025; Eater London; The Nudge; themodernhouse.com; Free From Food Awards.
