The Best Baked Goods to Try in Notting Hill
There's a particular kind of Saturday morning in Notting Hill that feels designed by a set decorator — the Portobello stalls setting up, coffee steam curling from open café doors, and the unmistakeable warm, buttery smell of something laminated and glorious drifting across the pavement. Weekend breakfast delivery London converts aside, this is one of those rare pockets of the city where walking out the front door and following your nose is genuinely one of the better decisions you'll make all week. Whether you're after a cinnamon bun, a sourdough loaf to see you through the week, or something entirely new to your repertoire, Notting Hill and its immediate neighbours punch well above their weight. Here's where to go.
The Best Bakeries in and Around Notting Hill
1. KURO Bakery
Notting Hill, W11 3JZ | Rating: 4.8 | Mon–Fri: 8am–4pm; Sat–Sun: 8am–5pm
If you only make one stop on Notting Hill Gate, make it this one. KURO is a boutique pastry specialist that has built a serious reputation in a short amount of time, and the queue outside most mornings tells you everything you need to know. The almond croissant has been cited by multiple food critics as among the best in London — high praise in a city that now takes its laminated pastry extremely seriously. But the real reason people come back again and again is the Sākuro: a croissant roll filled with chocolate or vanilla cream and finished in a flaky, sugar-dusted shell. It is, quite simply, one of the most satisfying things you can eat in west London on a weekend morning. Featured in The Modern House's guide to London's best bakeries.
2. Layla Notting Hill
Portobello Road, W11 1LJ | Rating: 4.7 | Daily: 8am–4pm
Founded by Tessa Faulkner — who looked at west London's artisan food scene and thought it was lagging well behind east London — Layla on the lower stretch of Portobello Road has become one of the most thoughtful bakeries in the city. Everything here starts with wild grains and Wildfarmed flour, and the menu changes with the seasons in ways that feel considered rather than gimmicky. The sausage rolls are made from leftover croissant dough and HG Walter pork, which is both a genuinely good use of good things and also one of the best sausage rolls in London, full stop. Rhubarb cardamom pastries, peanut chocolate cookies, and an ethos built around minimising waste without sacrificing flavour make this a place worth arriving early for. Featured in London On The Inside and The Nudge.
3. Fabrique Notting Hill
Portobello Road, W11 1LA | Rating: 4.6 | Daily: 8am–6pm
Originally from Stockholm — where Fabrique now runs 19 locations — this Scandinavian bakery has transplanted itself onto Portobello Road with quiet confidence, and it absolutely belongs there. The cinnamon buns are routinely listed among the finest in London by Time Out and The Modern House, and if you've ever had a proper Swedish kanelbulle, you'll understand why that matters. The menu is deliberately restrained: rye bread, fudge cookies, brownies, vegan chocolate slices. Nothing exists on the counter that doesn't deserve to be there. The sort of place that reminds you that a shorter menu, done properly, is almost always the right call.
4. Libby's
Ledbury Road, W11 2AA | Rating: 4.6 | Mon–Sun: 8am–4pm
Libby's on Ledbury Road is doing something genuinely important: making gluten-free baking that is actually, unreservedly delicious. Founded by Simon alongside MasterChef: The Professionals winner Keri Moss, and inspired by a personal health journey, Libby's hand-makes everything from scratch — croissants, cinnamon buns, sourdough loaves, seasonal pastries — all 100% gluten-free, all made with the kind of care and technique that most regular bakeries would be proud of. Three Gold awards at the Free From Food Awards back up what your taste buds will immediately confirm. If you or anyone you know has been quietly mourning a great pastry, send them here immediately.
5. Sally Clarke's Shop
Campden Street, Kensington, W8 7EP | Rating: 4.4 | Mon–Sat: 7:30am–4pm
Before artisan bread became a lifestyle brand, Sally Clarke was already doing it. Her Campden Street shop has been a cornerstone of the Kensington food scene since 1984 — which means it predates virtually every trend it is now associated with. The breads and pastries are baked daily in their own kitchen, and the deli shelves are stocked with premium seasonal produce that reflects the same philosophy that earned Clarke's restaurant a Michelin Star. This is not a destination for novelty. It is a destination for quality that has been consistent for over four decades, patronised by chefs, journalists, and locals who simply know where to go. If you've never been, that's something to correct.
6. Layla Bakery, Ladbroke Grove
Portobello Road, Ladbroke Grove, W10 5PQ | Rating: 4.2 | Mon–Sat: 8am–4pm; Sun: 8am–3pm
The original Layla, a little further up Portobello Road towards Ladbroke Grove, opened in 2021 and swiftly became a west London obsession. Ancient grain sourdough, a rotating cast of glistening seasonal pastries, sweet treats and sandwiches built from meticulous sourcing — and then, come evening, it transforms into a natural wine bar. That kind of flexibility is part of what makes Layla feel less like a bakery in the conventional sense and more like a neighbourhood cultural anchor. Recommended by both Time Out London and Eater London, and rightly so.
7. Zeit and Zaatar, Shepherd's Bush
Shepherd's Bush Market, W12 8PP | Rating: 4.6 | Mon–Sat: 8am–6pm; Sun: 8am–5pm
A short bus ride from Notting Hill Gate and well worth the effort, Zeit and Zaatar operates out of Shepherd's Bush Market and serves some of the most genuinely distinctive baked goods in west London. The speciality is manaeesh — Levantine flatbreads pulled hot from the oven and topped with za'atar, akkawi cheese, or sujuk sausage. The sujuk and cheese version, with its deep, spiced crimson sausage and molten cheese, is the one to order. This is bread culture from a completely different tradition, and it is a reminder of quite how wide the definition of brilliant baking can be.
8. Happy Sky Bakery, Shepherd's Bush
Askew Road, Shepherd's Bush, W12 9AH | Rating: 4.8 | Fri–Sun: 9am–3pm
Founded by Motoko McNulty in 2007, Happy Sky is one of London's longest-running Japanese bakeries, and its loyal following is the kind that turns up week after week regardless of the weather. Tokyo milk bread, matcha pistachio croissants, yuzu custard tarts, and chicken katsu sandos that are quite frankly unfair in how good they are. The matcha mochi ribbons have their own devoted fanbase. Named one of the UK's top 49 bakeries by The Times in 2023, Happy Sky is absolutely worth the extra stop on your west London wanderings — particularly because it's only open Friday to Sunday, which gives it the distinct quality of a treat rather than a given.
What If Getting There Isn't an Option?
The truth is, as much as we romanticise the Saturday morning bakery run, it doesn't always happen. London has a way of filling up weekends before you've had a chance to decide what you actually want from them. And somewhere along the way — particularly since people started genuinely caring about where their food came from and how it was made — a real alternative emerged. The rise of artisan breakfast delivery in London has tracked almost perfectly with the growing appetite for the kind of quality that was previously the exclusive reward of those who lived near the right postcode. A bread subscription London-wide, a pastry subscription UK households can actually rely on — these aren't compromises. When done properly, they're genuinely exciting.
What's changed more recently is the seriousness with which the best operators approach the environmental side of things. Sustainable food delivery London has moved beyond a marketing phrase and into actual practice: zero food waste models built around baking to order rather than hoping for sell-through; bike delivery food London services that cut emissions and, honestly, arrive faster through traffic than a van ever would; recyclable packaging that doesn't require you to feel guilty about the box on your kitchen table. The weekend breakfast delivery London market is no longer a convenience patch for people who can't get to a bakery. For many people, it's simply the smarter way to eat well.
Butter & Crust: Notting Hill Quality, Delivered to Your Door
If the bakeries above have given you a sense of just how good west London's bread and pastry scene has become, then Butter & Crust is the logical next step for the mornings when you'd rather the croissant come to you. They work with the best local artisan producers in London — the kind of makers whose products you'd find on the counters of the places listed above — and deliver sourdough loaves, pastries, and breakfast goods to your door by 9am every Saturday and Sunday morning.
In inner London, delivery is by bicycle, which means it's both low-impact and reliably quick. Everything comes in recyclable packaging, and crucially, every order is baked to order — meaning there's no surplus, no waste, no batch sitting unsold at the end of the day. As a zero waste bakery London operation, that commitment runs through everything they do. The subscription is as flexible as these things should be: pause it, skip a week, cancel whenever — no awkward phone calls required. Coverage currently runs across most of zones 1–3, with more of London joining all the time.
Whether you make it to Portobello Road this weekend or not, your Saturday morning croissant doesn't have to be a compromise.
Find out more and start your subscription at Butter & Crust.
Sources
- KURO Bakery — Notting Hill, W11 3JZ | kuro-london.com
- Layla Notting Hill — Notting Hill, W11 1LJ | laylabakery.com
- Fabrique Notting Hill — Notting Hill, W11 1LA | fabrique.co.uk
- Libby's — Notting Hill, W11 2AA | libbys.co
- Sally Clarke's Shop — Kensington, W8 7EP | sallyclarke.com
- Layla Bakery — Ladbroke Grove, W10 5PQ | laylabakery.com
- Zeit and Zaatar — Shepherd's Bush, W12 8PP | Facebook
- Happy Sky Bakery — Shepherd's Bush, W12 9AH | happyskylondon.com
Editorial sources: The Times (UK Top 49 Bakeries, 2023); Time Out London (Best Bakeries); The Modern House (London Bakery Guide); London On The Inside (Best Bakeries); The Nudge (Best Bakeries London); Eater London; Free From Food Awards.