THE CRUMB EDIT

5 Reasons London Foodies Are Flocking To This Breakfast Delivery Service

A woman with glasses smiling, wearing a green top against a textured wall background.

by Nina Reid

In Partnership with Butter & Crust

Summary:  Butter & Crust was born out of a simple idea: why choose between a restful weekend morning and a bakery-quality breakfast? Founded by sourdough lovers Ollie & Nic, it’s become London’s go-to for personalised, doorstep-delivered artisan treats—now beloved by over 30,000 Londoners.

1: Effortless Convenience

Assorted breakfast items including pastries, bread, eggs, milk, and smoked salmon on a table.

1: Effortless Convenience

Imagine starting your day without lifting a finger.

With Butter & Crust, that’s exactly what happens. Your perfectly curated breakfast bundle, fresh from the oven, delivered to your door by 9 am. So you can spend your valuable time doing whatever, in the warm comfort of your home.

2: Unmatched Quality 

A spread of baked goods, wine, and eggs on a table.

2: Unmatched Quality

“The best sourdough in London right now,” says Condé Nast Traveller—and they’re not wrong.


No matter which loaves, bagels, pastries, juices and dairy you choose for your bundle, they're all first-class. With ingredients trusted by Michelin-starred chefs (their cultured butter is to die for).

3: Pedal-Powered Delivery

A person smiling and holding a Butter & Crust paper bag outside a house.

3: Pedal-Powered Delivery

Your bundle arrives by bicycle, keeping it fresh and eco-friendly. Butter & Crust’s carbon-neutral delivery doesn’t just mean no nasty fuel emissions. It also means your bread and pastries taste like they just left the bakery (because they did).

Fresh, sustainable, and thoughtful.

4: Support Local Businesses

Hand holding a glazed pastry over a white plate on a wooden table.

4: Support Local Businesses

Butter & Crust work hard to feature hidden gems from London's best bakeries in their bundles, ensuring every bite supports local businesses.

I love getting their Box of Four Sweet Morning Treats, because it's filled with weekly surprises showcasing the city’s finest pastries.


Last week? These heavenly crullers that I’m still dreaming about.

2: Unmatched Quality 

5: Fighting Food Waste

Loaves of crusty bread cooling on metal racks.

5: Fighting Food Waste

Every day in the UK, over 1 million loaves of bread are thrown away. Isn't that crazy? I had to triple check that stat!

Butter & Crust help reduce that horrible number
 by only delivering made-to-order bundles. Zero waste, full flavour—making your mornings a little more magical and a lot more mindful.

Excellent

Local sourdough delivered by bike

Freshly baked breakfast - delivered weekly before 9am.

Get 25% off your first order
Use code 'YUM' at checkout

Build Your Bundle >

Breakfast items and flowers on a table with a brown paper bag and wine bottle.